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Aimee Monteith

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Wind down or lift up?

Posted by Aimee Monteith on 12/07/22 11:25

As Alice Cooper captured the rowdy spirit of the last day of school in 1972 with his rock song ‘School's out for summer’ we approach the end of another academic year with an upbeat question - is it time to wind down to enjoy a half dozen or so weeks of RRR – rest, relaxation and reflection?

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Topics: Branding & Creative, Training School, Marketing Consultancy, Communications, Profile Raising, Coaching

And the award goes to...

Posted by Aimee Monteith on 31/03/22 10:11

In the words of William Shakespeare - "All the world's a stage and all the men and women merely players" - we suggest schools exist on their own stage setting with pupils taking centre stage. Visiting any school or college you experience life in true 4D. The question is not "to be or not to be?" but "how do you bring your setting to life 24/7?"

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Topics: Branding & Creative, Training School, Marketing Consultancy, Communications, Profile Raising, Coaching

Is your school a talent magnet?

Posted by Aimee Monteith on 28/01/22 16:16

When recruiting staff in your magnetic field is your school attractive or repellent? Possibly a deeply personal question but intensely important at this time of turbulence; recession, Brexit, a global pandemic to name just a few recent challenges!

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Topics: Teacher recruitment, Marketing Consultancy, Communications, Profile Raising, Coaching, Teacher Retention

Once upon a time...

Posted by Aimee Monteith on 07/12/21 12:18

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Topics: Branding & Creative, Training School, Marketing Consultancy, Vision, Communications, Reputation Management, Profile Raising

Karma Chameleon!

Posted by Aimee Monteith on 17/11/21 17:00

Is culture in your organisation more by luck than judgement… or a miracle?

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Topics: Training School, Marketing Consultancy, Communications, Reputation Management, Profile Raising, Coaching

Back to School Mantra

Posted by Aimee Monteith on 07/09/21 10:47

“Be brave. Take risks. Nothing can substitute experience.” Paolo Coelho

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Topics: Training School, Marketing Consultancy, Pupil Recruitment, Profile Raising

What’s in your creative toolbox?

Posted by Aimee Monteith on 29/06/21 17:00

Don’t we all love a toolbox - whether it’s for stationery, mechanical, DIY, crafts…….? But what about a creative toolbox?

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Topics: Branding & Creative, Vision, Communications, Reputation Management, Profile Raising

What’s your hook? And we’re not talking fishing!

Posted by Aimee Monteith on 14/04/21 12:30

In marketing terms, a ‘hook’ grabs attention, creates interest and makes an audience receptive to your messages.

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Topics: School Capacity, Marketing Consultancy, Reputation, Pupil Recruitment, Reputation Management

Are you a movie buff?

Posted by Aimee Monteith on 10/02/21 09:21

In our minds, there are two popular movies that are resonant at the moment for primary school leaders: Groundhog Day and The Sound of Music.

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Topics: Training School, Marketing Consultancy, Pupil Recruitment

How well dressed is your school?

Posted by Aimee Monteith on 28/01/21 09:30

We know that making your environment appealing, whether at home or work, generates a sense of wellbeing and purpose. We have never been more aware of our surroundings than during this global pandemic particularly as we are all spending so much more time at home.

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Topics: Branding & Creative, Signage, How To Academy