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Video - a powerful communication tool

Posted by Kim Bowyer on 09/11/2018, 13:33

In today’s digital age, we want information fast; we’d prefer to spend 2-3 minutes watching a video that encapsulates a broad offer/product than spend 10-15 minutes reading text that doesn’t always provide the information we were looking for. That’s where video marketing comes in. A promotional video is a powerful communication tool that you can use to sell your school. It delivers the benefits of both audio and visual to provide interactive content quickly and engagingly.

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Why you should use video marketing to promote your school:

  1. Convey emotion

The use of real people conveying real life experiences of their time at your school helps to express emotion more effectively than any other channel. We all know that consumers make the majority of their purchase decisions based on emotion and that’s no different when parents are considering where to send their child to school.

  1. Showcase your USPs

A good promotional video will sell the vision, key messages and USPs of your school. By highlighting these in your video, it allows prospective families and staff to see demonstrations of factors that would be important in their decision of where to send their child or where to work.

  1. Wide reach

One of the biggest advantages of video marketing is that it helps you in reaching out to many people. Another plus point is that you can not only place videos on your website but on a number of other channels to get maximum exposure – videos can be posted and shared on YouTube, Twitter, Facebook, LinkedIn and as a link in your school newsletters and magazine.

  1. Increased dwell time

Another advantage of video marketing is that it increases the duration that a parent, staff or member of the local community spends on your web page. It is therefore important to ensure the user journey of your website is simple and effective so you do not lose them after the video has finished. Where will you lead them next?

  1. Search engine optimisation

Videos are given much higher priority than pictures and text so by adding videos to your website, you have a better chance of passing on your marketing message. Your video can also be search engine optimised so that it can be ranked on the top of the Google listings, giving your school an instant exposure to prospective families and staff.

  1. Measurable

Analytics are so accessible, and they do a great job of telling how successful your videos are.

  1. Long lasting

One of the best advantages of video marketing is that videos you create will last for years and will get you more exposure with time!

Grebot Donnelly have a wealth of experience and have been regularly assist with the preparation, coordination, on-site management and editing of promotional video for schools for years. If you want to find out more about how we can help you, contact us on 020 8892 2242.