We are being approached on a daily basis by schools, Local Authorities and Multi-Academy Trusts who are going to extreme measures in a bid to fill their teaching positions. Whilst we cannot (and will not!) claim to have the answers to the national shortage, we do support the notion that marketing has a role to play.

We are in a teachers’ marketplace and school leaders need to change their recruitment habits in a bid to stand out from the crowd.

• Have you considered your unique proposition for staff?
• How is this being promoted?
• What is the experience of a candidate who comes for interview?
• Or even when an applicant goes through your application process?

The channels you use are crucial. We recommend a combined approach that includes traditional advertising, social media and creative methods such as utilising your teachers’ personal networks through incentive schemes.