Strong exam results? Good reputation? Coupled with the fact that there are an inordinate number of primary school aged children coming your way – your school should be full.

If this is the case then managing the school’s reputation is an easy one to handle. However, if your school has a historically poor or unfair reputation (and you have a good product) then you need to take control and benefit from the outcomes of a comprehensive marketing strategy that will reposition your school and ensure you have a full cohort, now and in years to come.