“Originality is simply a pair of fresh eyes” – these are the words of Thomas W Higginson, a 19th century theologian, and we believe they resonate strongly in terms of marketing your sixth form.
It is easy for any organisation to become too inward-looking. Additionally so, in the education world where year in year out, at the same time of year, schools and colleges communicate the same marketing messages through the same marketing channels.
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