As the debate continues on the conversion of schools to academies, growth of MATs, financial efficiencies, school improvement….. our take on it is that there are a raft of additional opportunities - if only they were viewed from a strategic marketing and communications perspective. There is no getting away from the statistics and the ever-greater number of schools that have converted to become academies; half of all pupils in England attend an academy, over 33% of schools are now academies and over 75% of academies are part of a MAT (S, M, L, XL)!
In our view, a successful Trust (whatever its size), and its ability to establish a quality reputation, is directly linked with the success of its schools – and in most cases a Trust’s reputation will only be as good as its weakest school(s).
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