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And the award goes to...

Posted by Aimee Monteith on 31/03/22 10:11

In the words of William Shakespeare - "All the world's a stage and all the men and women merely players" - we suggest schools exist on their own stage setting with pupils taking centre stage. Visiting any school or college you experience life in true 4D. The question is not "to be or not to be?" but "how do you bring your setting to life 24/7?"

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Topics: Branding & Creative, Training School, Marketing Consultancy, Communications, Profile Raising, Coaching

Is your school a talent magnet?

Posted by Aimee Monteith on 28/01/22 16:16

When recruiting staff in your magnetic field is your school attractive or repellent? Possibly a deeply personal question but intensely important at this time of turbulence; recession, Brexit, a global pandemic to name just a few recent challenges!

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Topics: Teacher recruitment, Marketing Consultancy, Communications, Profile Raising, Coaching, Teacher Retention

Once upon a time...

Posted by Aimee Monteith on 07/12/21 12:18

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Topics: Branding & Creative, Training School, Marketing Consultancy, Vision, Communications, Reputation Management, Profile Raising

Karma Chameleon!

Posted by Aimee Monteith on 17/11/21 17:00

Is culture in your organisation more by luck than judgement… or a miracle?

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Topics: Training School, Marketing Consultancy, Communications, Reputation Management, Profile Raising, Coaching

Back to School Mantra

Posted by Aimee Monteith on 07/09/21 10:47

“Be brave. Take risks. Nothing can substitute experience.” Paolo Coelho

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Topics: Training School, Marketing Consultancy, Pupil Recruitment, Profile Raising

What’s your hook? And we’re not talking fishing!

Posted by Aimee Monteith on 14/04/21 12:30

In marketing terms, a ‘hook’ grabs attention, creates interest and makes an audience receptive to your messages.

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Topics: School Capacity, Marketing Consultancy, Reputation, Pupil Recruitment, Reputation Management

Are you a movie buff?

Posted by Aimee Monteith on 10/02/21 09:21

In our minds, there are two popular movies that are resonant at the moment for primary school leaders: Groundhog Day and The Sound of Music.

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Topics: Training School, Marketing Consultancy, Pupil Recruitment

What are a school Governor's superpowers?

Posted by Aimee Monteith on 25/01/21 09:27

What are a school governor’s superpowers? We’re going to explore the attributes and skills that a governor can bring to the role, particularly from a marketing perspective. From the get go, what a status to have - we know that you’re popular

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Topics: Marketing Consultancy

Prospecting for gold: the recruitment & consolidation of student numbers in a pandemic

Posted by Aimee Monteith on 18/01/21 08:54

We all know that these are unprecedented times and the world will never be the same again, but one thing is for certain in the world of education and that is that the wheels will keep turning.

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Topics: School Capacity, Marketing Consultancy, Pupil Recruitment

What’s happening in your cocktail bubble?

Posted by Aimee Monteith on 05/01/21 18:33

Warning: Just to keep the January blues away for a little longer, this article should be read alongside this specially chosen blog playlist – a blend of resolutions, leadership and marketing views.

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Topics: Training School, Marketing Consultancy, Communications, Reputation, Reputation Management