“Be brave. Take risks. Nothing can substitute experience.” Paolo Coelho
In marketing terms, a ‘hook’ grabs attention, creates interest and makes an audience receptive to your messages.
In our minds, there are two popular movies that are resonant at the moment for primary school leaders: Groundhog Day and The Sound of Music.
We all know that these are unprecedented times and the world will never be the same again, but one thing is for certain in the world of education and that is that the wheels will keep turning.
The staff room is typically the central hub of a school pulsating with everyday trials, tribulations and jubilations along with chocolates, biscuits and cakes! This autumn term the key priorities of communications, pupil recruitment and managing the school’s reputation continues at a pace with the same deadlines but complicated by new and additional problems and challenges. With a whole new world ahead of us, rather than looking to overcome these challenges is it time to face them head on? Is it time to adapt and do things differently? How ready is your school in dealing with these key areas that will ultimately impact on the school’s future?
Who doesn’t love a motivational quote – and moreover a sports motivational quote, in fact a ‘Yogism’ from Yogi Berra, an American professional baseball catcher of the 1940s-60s. This quote is particularly relevant to the autumn term and the strategic marketing of secondary schools.
Who would have thought that open event season 2020 would feature empty corridors, classrooms and playgrounds? As a society, we are creatures of habit and we like patterns, regularity, familiarity…but this is the year we have to do things differently, starting with your school’s traditional open mornings, days, evenings, tours… We can no longer run the same events that we have for years, tweaking here and there, in the hope that when we open our doors hordes of prospective pupils and their families will come