In marketing terms, a ‘hook’ grabs attention, creates interest and makes an audience receptive to your messages.
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Topics: School Capacity, Marketing Consultancy, Reputation, Pupil Recruitment, Reputation Management
Warning: Just to keep the January blues away for a little longer, this article should be read alongside this specially chosen blog playlist – a blend of resolutions, leadership and marketing views.
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Topics: Training School, Marketing Consultancy, Communications, Reputation, Reputation Management
The term ‘marketing’ in the education sector is no longer a swear word and is now a discipline that schools and colleges are interpreting and using to maximum effect. We believe there’s another term that is so commonly misunderstood but which schools and colleges should be embracing and capitalising on – Brand.
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Topics: Branding & Creative, Vision, Reputation, Reputation Management
Who doesn’t love a motivational quote – and moreover a sports motivational quote, in fact a ‘Yogism’ from Yogi Berra, an American professional baseball catcher of the 1940s-60s. This quote is particularly relevant to the autumn term and the strategic marketing of secondary schools.
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Topics: Research & Analysis, Marketing Consultancy, Reputation, Pupil Recruitment, Open Events
Who would have thought that open event season 2020 would feature empty corridors, classrooms and playgrounds? As a society, we are creatures of habit and we like patterns, regularity, familiarity…but this is the year we have to do things differently, starting with your school’s traditional open mornings, days, evenings, tours… We can no longer run the same events that we have for years, tweaking here and there, in the hope that when we open our doors hordes of prospective pupils and their families will come
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Topics: Marketing Consultancy, Reputation, Pupil Recruitment, Open Events
Schools may have had to shut their doors, for now, but that doesn’t mean engagement with your current and prospective families can come to a standstill.
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Topics: Marketing Consultancy, Communications, Reputation
In our experience, schools are generally good at communicating with their internal stakeholders however, some lack an awareness when it comes to key external audiences - be aware that with the pace of change that is happening in society - there is now a need for change and for schools to be extrospective and to embrace how this can support their brand enhancement and reputation management.
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Topics: Branding & Creative, Marketing Consultancy, Reputation
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