Schools may have had to shut their doors, for now, but that doesn’t mean engagement with your current and prospective families can come to a standstill.
We know that many schools across the country now consider themselves to have some kind of marketing strategy. We have worked with countless organisations to do just that. If there’s one lesson we preach time and time again, it’s the importance of research. This underpins our work with each and every client and ensures that marketing efforts are targeted and effective.
Topics: Research & Analysis
In today’s digital age, we want information fast; we’d prefer to spend 2-3 minutes watching a video that encapsulates a broad offer/product than spend 10-15 minutes reading text that doesn’t always provide the information we were looking for. That’s where video marketing comes in. A promotional video is a powerful communication tool that you can use to sell your school. It delivers the benefits of both audio and visual to provide interactive content quickly and engagingly.
Parents across the country are telling us that all school’s sound the same. Put your school to the test - if you removed the name from your website or prospectus, would you be offering the same, unexciting product as every other school? Good teachers, happy students, wide curriculum...In the current competitive climate, this is no longer enough.
Schools have to promote themselves with strong, professional websites, exciting newsletters and engaging social media posts. In order to really bring these marketing materials to life and stand out from the crowd of the competition, it is crucial to have a wide range of high quality photographs which showcase the school’s unique curriculum and enrichment offer, fantastic facilities, vision and what parents can expect their child to experience there, as well as prospective staff.
Topics: Branding & Creative