Latest News

Life is like a box of chocolates!

Posted by Aimee Monteith on 06/10/20 13:20

The staff room is typically the central hub of a school pulsating with everyday trials, tribulations and jubilations along with chocolates, biscuits and cakes! This autumn term the key priorities of communications, pupil recruitment and managing the school’s reputation continues at a pace with the same deadlines but complicated by new and additional problems and challenges. With a whole new world ahead of us, rather than looking to overcome these challenges is it time to face them head on? Is it time to adapt and do things differently? How ready is your school in dealing with these key areas that will ultimately impact on the school’s future?

 
 
 

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Topics: Marketing Consultancy, Pupil Recruitment

It's never over until it's over!

Posted by Aimee Monteith on 04/10/20 15:06

Who doesn’t love a motivational quote – and moreover a sports motivational quote, in fact a ‘Yogism’ from Yogi Berra, an American professional baseball catcher of the 1940s-60s. This quote is particularly relevant to the autumn term and the strategic marketing of secondary schools.

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Topics: Research & Analysis, Marketing Consultancy, Reputation, Pupil Recruitment, Open Events

Does a fresh pair of eyes bring a new perspective?

Posted by Aimee Monteith on 30/09/20 10:31
 

“Originality is simply a pair of fresh eyes” – these are the words of Thomas W Higginson, a 19th century theologian, and we believe they resonate strongly in terms of marketing your sixth form. 

It is easy for any organisation to become too inward-looking. Additionally so, in the education world where year in year out, at the same time of year, schools and colleges communicate the same marketing messages through the same marketing channels.

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Topics: Sixth Form Recruitment

SCHOOL CHOICE DECISION MAKING IN A VIRTUAL WORLD

Posted by Aimee Monteith on 14/09/20 10:32

Who would have thought that open event season 2020 would feature empty corridors, classrooms and playgrounds? As a society, we are creatures of habit and we like patterns, regularity, familiarity…but this is the year we have to do things differently, starting with your school’s traditional open mornings, days, evenings, tours… We can no longer run the same events that we have for years, tweaking here and there, in the hope that when we open our doors hordes of prospective pupils and their families will come

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Topics: Marketing Consultancy, Reputation, Pupil Recruitment, Open Events

The show must go online

Posted by Kim Bowyer on 22/04/20 09:34

Schools may have had to shut their doors, for now, but that doesn’t mean engagement with your current and prospective families can come to a standstill.

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Topics: Marketing Consultancy, Communications, Reputation

Reputations - Lessons learned from stakeholders

Posted by Aimee Monteith on 03/04/19 15:34

In our experience, schools are generally good at communicating with their internal stakeholders however, some lack an awareness when it comes to key external audiences - be aware that with the pace of change that is happening in society - there is now a need for change and for schools to be extrospective and to embrace how this can support their brand enhancement and reputation management.

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Topics: Branding & Creative, Marketing Consultancy, Reputation

The importance of Vision and Values and how to communicate them

Posted by Aimee Monteith on 27/03/19 15:07

The need for schools to have a clear vision and a core set of values that underpin all that they do, and a concise communication strategy aimed at all key stakeholders is more important than ever.

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Topics: Marketing Consultancy, Vision, Communications

Can marketing help to tackle your teacher recruitment issues?

Posted by Kim Bowyer on 30/11/18 12:50

 

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Topics: Teacher recruitment, Marketing Consultancy

Do your homework

Posted by Kim Bowyer on 16/11/18 14:40

We know that many schools across the country now consider themselves to have some kind of marketing strategy. We have worked with countless organisations to do just that. If there’s one lesson we preach time and time again, it’s the importance of research. This underpins our work with each and every client and ensures that marketing efforts are targeted and effective.

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Topics: Research & Analysis

Video - a powerful communication tool

Posted by Kim Bowyer on 09/11/18 13:33

In today’s digital age, we want information fast; we’d prefer to spend 2-3 minutes watching a video that encapsulates a broad offer/product than spend 10-15 minutes reading text that doesn’t always provide the information we were looking for. That’s where video marketing comes in. A promotional video is a powerful communication tool that you can use to sell your school. It delivers the benefits of both audio and visual to provide interactive content quickly and engagingly.

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