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Back to School Mantra

Posted by Aimee Monteith on 07/09/21 10:47

“Be brave. Take risks. Nothing can substitute experience.” Paolo Coelho

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Topics: Training School, Marketing Consultancy, Pupil Recruitment, Profile Raising

What’s in your creative toolbox?

Posted by Aimee Monteith on 29/06/21 17:00

Don’t we all love a toolbox - whether it’s for stationery, mechanical, DIY, crafts…….? But what about a creative toolbox?

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Topics: Branding & Creative, Vision, Communications, Reputation Management, Profile Raising

What’s your hook? And we’re not talking fishing!

Posted by Aimee Monteith on 14/04/21 12:30

In marketing terms, a ‘hook’ grabs attention, creates interest and makes an audience receptive to your messages.

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Topics: School Capacity, Marketing Consultancy, Reputation, Pupil Recruitment, Reputation Management

Are you a movie buff?

Posted by Aimee Monteith on 10/02/21 09:21

In our minds, there are two popular movies that are resonant at the moment for primary school leaders: Groundhog Day and The Sound of Music.

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Topics: Training School, Marketing Consultancy, Pupil Recruitment

How well dressed is your school?

Posted by Aimee Monteith on 28/01/21 09:30

We know that making your environment appealing, whether at home or work, generates a sense of wellbeing and purpose. We have never been more aware of our surroundings than during this global pandemic particularly as we are all spending so much more time at home.

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Topics: Branding & Creative, Signage, How To Academy

What are a school Governor's superpowers?

Posted by Aimee Monteith on 25/01/21 09:27

What are a school governor’s superpowers? We’re going to explore the attributes and skills that a governor can bring to the role, particularly from a marketing perspective. From the get go, what a status to have - we know that you’re popular

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Topics: Marketing Consultancy

Prospecting for gold: the recruitment & consolidation of student numbers in a pandemic

Posted by Aimee Monteith on 18/01/21 08:54

We all know that these are unprecedented times and the world will never be the same again, but one thing is for certain in the world of education and that is that the wheels will keep turning.

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Topics: School Capacity, Marketing Consultancy, Pupil Recruitment

What’s happening in your cocktail bubble?

Posted by Aimee Monteith on 05/01/21 18:33

Warning: Just to keep the January blues away for a little longer, this article should be read alongside this specially chosen blog playlist – a blend of resolutions, leadership and marketing views.

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Topics: Training School, Marketing Consultancy, Communications, Reputation, Reputation Management

The Chicken or the egg?

Posted by Aimee Monteith on 11/12/20 11:13

Which came first? Great question! It’s that age old riddle that has sparked many arguments and debates.
The same great riddle can be posed around the term ‘teacher recruitment and retention’ – or should that be retention and recruitment?

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Topics: Teacher recruitment, Marketing Consultancy, Teacher Retention

Are you telling a compelling story?

Posted by Aimee Monteith on 03/12/20 10:17

The term ‘marketing’ in the education sector is no longer a swear word and is now a discipline that schools and colleges are interpreting and using to maximum effect. We believe there’s another term that is so commonly misunderstood but which schools and colleges should be embracing and capitalising on – Brand. 

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Topics: Branding & Creative, Vision, Reputation, Reputation Management