In our experience, schools are generally good at communicating with their internal stakeholders however, some lack an awareness when it comes to key external audiences - be aware that with the pace of change that is happening in society - there is now a need for change and for schools to be extrospective and to embrace how this can support their brand enhancement and reputation management.
The need for schools to have a clear vision and a core set of values that underpin all that they do, and a concise communication strategy aimed at all key stakeholders is more important than ever.
Parents across the country are telling us that all school’s sound the same. Put your school to the test - if you removed the name from your website or prospectus, would you be offering the same, unexciting product as every other school? Good teachers, happy students, wide curriculum...In the current competitive climate, this is no longer enough.